Driven by curiosity and a desire to explore new possibilities, I have built a multidisciplinary career across marketing, branding, creativity, and brand experience. My career spans fashion, hospitality, luxury, and digital projects, always seeking to connect strategy and creativity to build meaningful brands.

 

Over the years, I have worked across brand building and management, leading projects in branding and communications, digital marketing, public relations, partnerships, events, and experiences. I have experience leading teams and managing partners and external suppliers, moving comfortably between strategic thinking and execution.

 

My background in Graphic Design and my Master’s degree from Central Saint Martins reflect an approach to work that combines creative expertise, critical thinking, and a strong interest in innovation. Living and building businesses in London also broadened my perspective on brands, culture, consumer behavior, and business.

 

I believe in brands that create genuine connections with people through products, spaces, stories, and experiences,  both in the physical and digital worlds.